Twondering about Twitter

So I've been playing with Twitter since starting my EDGE project with Adele's Literacy Library. So far my teammate has had more success with the account that he set up specifically for the store. But we're still trying to grow a following, and specifically a following that can help us mobilize action to get traffic moving to the ALL for Books webstore and in turn both increase donations of books and Amazon referral commissions which of course both benefit Adele's organization.

I still haven't quite figured out exactly how Twitter works or what the magic potion is to increasing your followers and in turn their help in evangelizing for you in the Twittersphere about your organization and what you are doing. Sure I've read a number of "Twitter Advice" pieces Moonlight Creative had a pretty good one earlier in April. But still, I'm (t)wondering if maybe Twitter, like many Internet (both "Web 1.0" and "Web 2.0") phenoms gets more credit for it's small amounts of success stories because it's simply new (or at least you'd think so from the mainstream media attention in the last couple of months) and since the late 90's (or further back if you count the people who never bought Amazon, Google, Apple or Microsoft stock before they became the powerhouses they are) people don't want to miss out on the "next big thing."

I'd be interested to hear what other people think. Meanwhile, enjoy a funny clip about said media frenzy, courtesy of Jon Stewart and The Daily Show:

The Daily Show With Jon Stewart	M - Th 11p / 10c
Twitter Frenzy
thedailyshow.com
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