Palm Pre to Sync with iTunes?

I was just reading Matt Rosoff's Digital Noise blog over at cnet about the Palm Pre possibly working with iTunes:
Palm's music strategy: Use iTunes.

Pretty interesting strategy and I would be curious if it took off if other handset makers or mobile OS developers would consider following suit. Although I think that Matt's comment that Apple might squash these plans might be more likely than normal.

And for those who don't stay on top of the wild world of smartphone news, here's a short video demo of the Palm Pre